Digital Branding
GreenBite Sustainable Food Brand
Brand strategy and visual identity for a plant-based food startup. Logo, packaging direction, and tone-of-voice guidelines to appeal to health and sustainability-conscious consumers.
Brand Strategy
Packaging
Typography
Illustration
Client
GreenBite
Year
2023
Duration
8 weeks
Team
3 people
Our role
Brand strategy, packaging direction
The challenge
A plant-based food startup needed a brand that appealed to health- and sustainability-conscious consumers and stood out on shelf and digital.
Our approach
Brand strategy, visual identity, and packaging direction. Typography and illustration style were chosen to feel fresh and trustworthy.
Key deliverables
- Brand strategy and tone of voice
- Logo and visual identity
- Packaging direction and templates
- Typography and illustration guidelines
Results
Strong
Launch recognition
Noted in research
Shelf standout
Project highlights
