Appsberg
Back to Portfolio
Brand Identity Refresh & Guidelines
Digital Branding

Brand Identity Refresh & Guidelines

Complete brand identity package: logo evolution, typography, color palette, and guidelines. Ensures a consistent, premium feel across web, app, and marketing collateral.

Brand Strategy
Logo Design
Visual Identity
Guidelines

Client

Current Vandi

Year

2024

Duration

10 weeks

Team

3 people

Our role

Brand strategy, visual identity

The challenge

Refresh the brand to feel premium and consistent across web, app, and marketing without losing existing recognition.

Our approach

Logo evolution, typography, color palette, and full brand guidelines. All touchpoints were aligned to a single visual and tonal system.

Key deliverables

  • Brand strategy and positioning
  • Logo evolution and lockups
  • Typography and color palette
  • Brand guidelines and asset library

Results

All touchpoints

Brand consistency

Retained

Recognition

Project highlights

Brand Identity Refresh & Guidelines screenshot 1
Brand Identity Refresh & Guidelines screenshot 2